Projects

This paper explores the self-reported impact of playing video games of varied intensities on perceptions of emotion regulation and recovery during times of stress and addresses in-game demand as a prominent factor contributing to differences in gaming experiences.

Prior studies have documented the effects of sponsorship disclosures, however, much of the prior work has focused on traditional disclosure sources with less consideration of the new interactive media context. The present work examines the effect of user Danmaku, as a novel source of sponsorship disclosure, on both conceptual and attitudinal aspects of persuasion knowledge, as well as brand outcomes.

Will people like their companion chatbot and enjoy the interaction more if given the choice to customize it? If so, why? We investigated these questions with an experiment in which participants in the customization group (N = 85) were given the options to choose the name, gender, and personality of a text-based companion chatbot while those in the control condition (N = 82) randomly received chatbots matched with the customization choices made by participants in the experimental group (a yoked control design).

Powered by artificial intelligence (AI), chatbots are increasingly capable of simulating human-like conversations to enable users to interact with digital devices effectively. But, is this desirable for strategic communications? Will chatbots be more persuasive if they are more human-like, not only in their appearance but also in their interaction and delivery of advertising content?